Value-Aware Service Model Driven Architecture and Methodology

Fully realizing proposed “value” for both customers and providers is considered as an ultimate goal of developing a good service system. In this paper, based on the mechanism of “value co-production” in services we propose a valueaware service methodology based on Service Model Driven Architecture and Service Quality Function Deployment. Such methodology integrates top-down service model transformation and bottom-up service component reuse together, to help service designers be fully aware of service values, i.e., how “value” is defined, decomposed, transferred and transformed in the lifecycle of a service system. Aiming at some key decision-making points that have great influences on the delivery of service values, we also present some general ideas.